Recently, I had the opportunity to Freelance on a OOH project at Global creative agency Wavemaker. The Client was ‘London Needs You Alive’ a government funded charity preventing knife crime across London. The concept was to get Kids interested in sports and activities in areas where knife crime is high by linking to well known athletes and celebrities that are from those areas. The project spanned across the whole of London reaching several different platforms such as Billboards, Phone box posters, The London Underground, Social Posts (Static & Animated), Shopping malls and other TFL Transport.
Using the London Needs You Alive brand guidelines it was my job to roll out and design all the different messaging across several platforms which also entailed all the art-working. It was a pleasure to work on a project like this for a good cause and Once the project went live, I hopped on my bike and cycled around London trying to find a bunch of the designs to get some photos, Below are some pics of the ones I was able to find.